With 3,800 people, 179 stations and some 570,000 passengers using their trains every single day, it’s vital for Southeastern to manage disruption effectively. And collaboration is always a key factor.
Our task was to create a video that would give Southeastern’s people insights on how they could best handle disruption as one unified team and minimise any impact on customers – educating employees without preaching to them.
The film had to encourage Southeastern’s people to recognise and empathise with their colleagues during a disruption, and to be more proactive in their approach. Put simply, we needed to instil a sense of teamwork, respect and personal responsibility.
A film developed with our friends at Blackbridge Communications.