DRTV Campaign 2020
Client: Barnardo’s
Overview
Wind & Foster were commissioned by Barnardo’s, the UK’s leading children’s charity, to produce a nationwide TV campaign for Ramadan 2020. The commercial, inspired by a true story, was seen on TV channels nationwide and raises awareness of the crucial services Barnardo’s offers to protect, support and nurture vulnerable children across the United Kingdom.
The heavyweight campaign highlights the story of Salma’s daughter Zarah, who was diagnosed with autism after they’d recently moved to the UK. Barnardo’s gave Salma and Zarah a safe space to overcome her challenges and find ways to cope. Wind & Foster worked with Barnardo’s to not only fully produce the film but also to ensure the narrative was consistent across Radio and Social Media Channels across the UK.
